The 4 C's of Engagement: Capture, Customize, Curate & Communicate
Recommendations and findings from the 2019 Association Communications Benchmarking Report
Webinar Archive - Recording
This webinar highlights findings from the 2019 Association Communications Benchmarking Report, along with important recommendations and tips based on the top challenges and trends identified.
After listening, you will:
Understand the state of the association communications marketplace, including top challenges associations are currently facing.
Implement recommendations on how to effectively incorporate and manage the 4 C's of engagement into your 2020 communications program.
Assess growing trends reported year-over-year and what new communicationstools your association could be using to better engage members and increase non-dues revenue.
Hear from the American Society for Quality (ASQ) - the highest scorer across all categories in their 2019 Association Communications Best Practices Report Card - about what strategies and approaches they use to ensure a successful communications program.