This month: Membership concerns, event tech, and an interview with ACCE's Mick Fleming.
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June 2015


AA-2014-Arrow-991922-edited Features

Hank_Berkowitz_thumbnail4What Associations Can Learn from Bumper Stickers

Most of your members are in your corner, but don't ever take them for granted. They can peel away fast.

By Hank Berkowitz



AA-2014-Arrow-991922-edited Association Adviser TV

March_2015_AA_TV_Power_of_VideoFour Tips for Seizing the Power of Video

Associations, as hubs of information and catalysts for action, are in a fantastic position to take full advantage of video as a way to interact and engage with members and stakeholders. Featuring Naylor's Tracy Tompkins and ASQ's Michael J. Barry.

  Watch Now


AA-2014-Arrow-991922-edited Marketing & Communications

Nancy_Taylor_thumbnailWhy Are #Hashtags So Darn Important?

You’ve all seen the ubiquitous # sign in front of social media posts, but do you really know what that symbol does — or could do for you? 

By Nancy Taylor


AA-2014-Arrow-991922-edited Technology

BriannaLawsonThumbnailHow Attendees Use Technology to Interact at Events

As an event organizer or planner, you must keep attendees informed and engaged throughout the show. Here’s how technology can help.

By Brianna Lawson


Apps_at_Events_right_justified15 Mobile Apps Every Event Organizer or Attendee Can Use

We spoke with Beth Ziesenis of Your Nerdy Best Friend about the mobile apps that should be on every event planner or attendee’s radar. 

By Association Adviser staff


AA-2014-Arrow-991922-edited Leadership

Mick_Fleming_105x121You Get All of Me — I Hope You Like It

Our Corner Office spotlight shines on Mick Fleming, president of the Association of Chamber of Commerce Executives (ACCE), which serves 1,400 chambers of commerce nationwide.

By Association Adviser staff


AA-2014-Arrow-991922-edited Webinar: Picturing Success With Instagram

1425428804_Instagram-128June 24, 3 p.m. EST

How can Instagram, the 300-million-user-strong photo and video sharing network, strengthen your association's communications? Join Kelly Clark, manager for online marketing for Naylor Association Solutions, and Michele Late, Instagram manager for the American Public Health Association, to find out how communicating on a simple app that is five years young can benefit your membership, board relations, advocacy, and education efforts.

Who should attend? Vice presidents/directors of marketing/communications, communications staff, social media managers.


Kelly Donovan Clark Michele Late
Manager, Online Marketing Instagram Manager
Naylor Association Solutions American Public Health Association

Download the Recording


AA-2014-Arrow-991922-edited Careers

Carrie_McIntyre_headshotOnline Career Centers: Content Gold You Didn't Know You Had

In the quest to provide relevant information to members and prospects, one source of great content is often overlooked.

By Carrie McIntyre


A Roadmap to Relevance Through Great Content - free eBook
5 Steps to Your Best Event Ever - free eBook


AA-2014-Arrow-991922-edited Question of the Month

PollCheckMarkDo members belong to your organization because of your professional development offerings?

One of the major benefits of belonging to an association is the career or professional development programming. Some associations provide required continuing education credits while others offer courses or certifications that are not required, but highly encouraged and looked upon favorably by the industry. How much is professional development a reason for members of your association to join and to renew?

Give your answer at


AA-2014-Arrow-991922-edited Did You Know

Ddi_You_Know_June_2015_graph_200x146pxSurvey Shows Associations Most Afraid of Losing New Members

Think it’s tough getting up-and-coming members of your industry to join your organization? How about convincing them to stay?

By Association Adviser staff



AA-2014-Arrow-991922-edited Networking

Join Us at These Industry Events

Association Media & Publishing Annual Conference & EXCEL Awards
June 15-17, 2015
Meet with business development director John Kilchenstein at this annual show and banquet. VP of content strategy Jill Andreu will lead a roundtable discussion. Interested in learning more about the discussion? Contact Dana Plotke.

Forum Forward
June 16-17, 2015
This is the event where the tough questions about associations and nonprofits will be answered. directors of business development Kathleen Gardner and John Bacon will be on hand to demonstrate how Naylor Association Solutions can answer your association's communication, event, and AMS challenges. Look for them during this two-day event at McCormick Place in Chicago.

Associated General Contractors 2015 Executive Leadership Conference
June 27-July 1, 2015
Join directors of business development Heather Greyling and Tom Schell, Group Publisher Troy Woodham and content strategist Jeanie Clapp in Napa Valley, California, for five days of networking and education with members of AGC chapters' executive staffs. 

Florida Society of Association Executives Annual Meeting
July 15-17, 2015
Meet with Naylor staff at FSAE's annual conference, held at the Vinoy Renaissance Resort and Golf Club in St. Petersburg, Florida. Start your day on Friday, July 17 at our sponsored networking breakfast and learn why Naylor's media, event, career and AMS solutions should be part of your association's non-dues revenue diet.

Oklahoma SAE Annual Conference
July 13-15, 2015
Visit with Naylor at the annual conference for the Oklahoma Society of Association Executives in Durant, Oklahoma.

Council of Engineering and Scientific Society Executives Annual Meeting
July 14-16, 2015
Meet with representatives from Timberlake and Naylor at the 2015 CESSE Annual Meeting in Norfolk, Virginia.

AAMSE Annual Conference
July 22-25, 2015
If you're going to be in Portland, Oregon for the American Association of Medical Society Executives' annual conference, be sure to visit with director of business development Kathleen Gardner and business manager Matt Dorn to learn how our communications, event, career and AMS solutions can benefit your association. 

Petroleum Marketers Association Executive Leadership Meeting
July 26-29, 2015 
Meet with director of business development Kathleen Gardner at this annual retreat for chapter executives at the Coeur d'Alene Resort in Coeur d'Alene, Idaho. 

ASHCAE Freestanding Meeting
Aug 5-7, 2015
Meet with director of business development Mark Migliore and group publisher Jeff Carnes at this committee meeting for long-term care providers on Mackinac Island, Michigan.

ASAE Annual Conference
Aug 8-11, 2015
While in Detroit, visit the Naylor Association Solutions team at booth 213 in the Expo Hall. Boxwood Technology will also be welcoming visitors at booth 601d in the Endorsed Business Providers Pavilion. 

Council of State Home Associations Leadership Retreat
Aug. 10-12, 2015
Visit with director of business development Mark Migliore at this annual leadership retreat for home care professionals in Lake Placid, New York.

Virtual Career Fairs


AA-2014-Arrow-991922-edited Best of the Web

What Membership Benefits Do Millennials Value?
Trina Cody
Wiley Exchanges


In 5 years, 80 percent of the Whole Internet Will Be Online Video
Brian Fung
The Washington Post

How to Create Visual Content People Actually Want to Look At [Infographic]
Brian Greene
PR News

Promoting and Leveraging Your Meeting Content
Philip G. Forte
The Executive


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Does your association have a magazine, newsletter, directory or website in need of revival? Engage your members with an exciting and informative publication produced by the publishing experts at Naylor Association SolutionsContact us today for an assessment of your current communications plans and non-dues revenue strategies.

AA-2014-Arrow Other Resources

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