Taking Learning to the Next Level – An Inside Look at One Association’s Six Year Journey with Virtual Events
Not everyone can jump on a plane or break away from the office long enough to attend a presentation or class in person but if helping your members satisfy continuing education requirements and achieve their professional development goals are top priorities for your organization, then offering virtual education opportunities is a necessity. If that task seems daunting or if you are wondering how your current education program compares to others, we invite you to hear an insider’s view of the challenges, pitfalls and successes experienced by an association as they orchestrated a virtual and hybrid strategy over a six year period. We will take a close look at exactly how an association transformed a three day physical event into an online product that drove revenue 365 days a year and dive into: • What research should be done before beginning your journey • The technical side of creating hybrid events and the importance of adopting an integrated approach • The role data analysis and business intelligence plays in understanding what your unique market wants • Marketing and revenue approaches that worked and even the ones that didn’t work Who should view the webinar? Anyone who is responsible for the education function for a trade or professional association. Including VP/Director/Manager levels; Small Staff Associations.
Phillip G. Forte Founder & CEO, Blue Sky Broadcast